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The Sixth Floor Museum hosts a book signing event May 8 and offers admission discounts during the week to mark the national event championing the power of travel.

National Travel & Tourism Week, May 8-16

DALLAS/May 6, 2010—The first full week of May is recognized annually as National Travel & Tourism Week, a tradition first celebrated in 1984. To mark this year's event, The Sixth Floor Museum at Dealey Plaza will host a book signing on Saturday, May 8, and offer admission discounts May 8-16 to both the general public and employees of the Dallas-Fort Worth leisure and hospitality industry.

"These discounts represent our thanks to our guests and the dedicated industry employees who have contributed to the museum's success over the past 21 years," states Nicola Longford, executive director of The Sixth Floor Museum. Since opening in 1989, the Museum has welcomed more than six million visitors from around the world—people of all ages seeking information about the life, death and legacy of President John F. Kennedy.

Visitors to the Dallas Convention & Visitors Bureau website ( can print a coupon to receive $2 off admission, good for up to four tickets. The website also features other Tourism Week promotions.

For the nearly 300,000 leisure and hospitality employees in the Dallas-Fort Worth area, the Museum offers half-price admission May 8-16. To receive the $6.75 savings, hotel, restaurant, attractions and other industry workers should show an employee photo ID or a recent pay stub (March 1, 2010 or later) at the museum admissions window.

Historian and author Sam Childers signs his new book, Historic Dallas Hotels, from 10 a.m. to 11 a.m. Saturday, May 8, in the Museum store. Chronicling the Dallas' growth as a hotel town, Historic Dallas Hotels begins in the mid-1800s with Thomas Crutchfield's log cabin and livery stable—possibly the city's first hotel—and describes the evoluation of luxury hotels,motels, motor courts and other accommodations through the 20th century. The book may be purchased in the Museum store for $21.99; a corresponding set of postcards is also available.

For more information about the Museum, visit or call 214-747-6660. For details about National Travel & Tourism Week, go to

About the Museum
The Sixth Floor Museum at Dealey Plaza chronicles the assassination and legacy of President John F. Kennedy; interprets and supports the Dealey Plaza National Historic Landmark District and the John F. Kennedy Memorial Plaza; and presents contemporary culture within the context of presidential history. Located at 411 Elm Street in downtown Dallas, the Museum is open 10 a.m. to 6 p.m. Tuesday-Sunday and 12 to 6 p.m. Monday. Audio guides for the permanent exhibit are available in seven languages, and a youth version is available in English.



Molly Fiden
Director of Institutional Advancement
214-747-6660 Ext. 5588