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A ribbon-cutting will be held Thursday, July 1, 2010 at 10 a.m to celebrate the opening of the new Museum Store + Cafe located across the street from the Museum at 501 Elm Street. 

Museum Store + Cafe Opens July 1

Museum Store + Café Opens July 1 in Downtown Dallas
New Offerings Reflect Kennedy Legacy, Local Culture and History; Brad Oldham Designs, La Duni Coffee Studio among Local Favorites Featured

DALLAS/June 22, 2010—The Sixth Floor Museum at Dealey Plaza invites the public to the opening of its much anticipated Museum Store + Café, located in the historic 501 Elm building across the street from the Museum. A ribbon-cutting will be held Thursday, July 1, 2010 starting at 10 a.m.

Overlooking Dealey Plaza, this newly renovated space on the prominent corner of Elm and Houston streets will give the museum guest, out-of-town visitor or local resident a more complete site experience to the National Historic Landmark and The Sixth Floor Museum exhibits.

"The Museum Store + Café will provide a unique opportunity for the Museum to diversify its mission-related merchandise and increase its target audience," said Nicola Longford, executive director of the Museum. "We believe our focus on President John F. Kennedy's legacy and an ever-changing mix of unique offerings—inspired by the Dallas community—will be a terrific draw for local residents and out-of-town visitors."

With the welcoming and relaxing ambiance of the wi-fi enabled café, customers will savor products from La Duni Coffee Studio as well as gourmet gifts, locally made artisanal chocolates, freshly-made pick-up snacks and a variety of seasonal beverages. Local businesses and visiting tour groups will be able to pre-order boxed lunches and custom desserts.

The Museum Store + Café will also present a wide range of new and regularly updated products that reflect the breadth of President Kennedy's legacy within the context of contemporary culture as well as Dallas' vibrant history and lifestyle. Special gift items include newly published books and documentaries, jewelry, accessories, stationery, children's items and distinctive pop culture products inspired by the 1960s. Additionally, the Museum Store + Café is proud to showcase items created by innovative local artisans such as Brad Oldham that honor the history of the buildings, Dealey Plaza and the spirit of Dallas and its people.

"We hope this one-of-a-kind combined café and retail experience in this historic setting will help drive economic growth in downtown Dallas," Longford continued, "as well as attract and encourage more local residents and visitors passing through Dealey Plaza to come to the Museum exhibits, public programs and special events. Ultimately, we intend for the new Museum Store + Café to help guests of all ages to better understand and value the historical context of this significant 20th century national landmark."

Admission and store purchases directly support the Museum's exhibit, education and programming activities.

Museum Store + Café hours are Monday–Friday, 7 a.m. to 6 p.m., Saturday–Sunday 9 a.m. to 6 p.m. For more information, visit

About the Museum
The Sixth Floor Museum at Dealey Plaza chronicles the assassination and legacy of President John F. Kennedy; interprets and supports the Dealey Plaza National Historic Landmark District and the John F. Kennedy Memorial Plaza; and presents contemporary culture within the context of presidential history. Located at 411 Elm Street in downtown Dallas, the Museum is open 10 a.m. to 6 p.m. Tuesday–Sunday and 12 to 6 p.m. Monday. Audio guides for the permanent exhibit are available in seven languages, and a youth version is available in English. For more information, visit or call 214-747-6660.



Molly Fiden
Director of Institutional Advancement
214-747-6660 Ext. 5588