Press Release

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Email: media@jfk.org

Phone: 214-747-6660
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NEW ADVERTISING CAMPAIGN ENCOURAGES FOOTBALL FANS TO TAKE A “TIME OUT” FROM GAME FESTIVITIES TO EXPLORE LOCAL HISTORY

Football Fans Encouraged to Take a "Time Out" and Explore History

The Sixth Floor Museum at Dealey Plaza is rolling out a new advertising campaign - literally!  The new ads can be seen on the back of DART busses and along the Green line at select DART light rail stations. The simple design uses text to prompt thoughtful consideration about the historic site and its significance. Later this spring, expect to see banners along Houston Street in downtown Dallas.


The campaign, titled "Time Out for History," is made possible in part by a grant from the Texas Historical Commission's (THC) award-winning regional heritage tourism initiative called the Texas Heritage Trails Program (THTP). The program encourages communities, regions and the state to partner and promote Texas' historic and cultural resources.

"Local preservation efforts, combined with statewide marketing of heritage regions as tourism destinations, increase visitation to historic sites and bring more dollars to Texas communities," said Susan Shore, program specialist at the Texas Historical Commission. "We are pleased to grant The Sixth Floor Museum $5,000 to help support the Time Out for History Campaign and ultimately drive awareness to this historic site."

The campaign was designed to maximize visibility during the Super Bowl in February and to encourage fans to take a "time out" from premier fan activities to absorb local history. These visitors are expected to have a profound economic impact on the entire region.

The campaign builds on years of successful collaboration between The Sixth Floor Museum at Dealey Plaza, the tourism industry and the cultural and heritage community in North Texas.

What do you think about the campaign? Fill out a brief survey at www.jfk.org. There, you'll also find a $2 off coupon for Museum admission.

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Contact

Molly Fiden
Director of Institutional Advancement
214-747-6660 Ext. 5588