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Museum Store + Café Takes Top Honors at 2011 Retailer Excellence Awards in New York

The Gifts & Decorative Accessories Magazine's 60th annual Retailer Excellence Awards held August 14 in New York City presented The Sixth Floor Museum at Dealey Plaza's Museum Store + Café with its top honor for Gift Store Design/Redesign. Receiving the award on behalf of the Museum was Amy Gilchrist, Retail Manager, and Executive Director, Nicola Longford.

The Museum Store + Café project was an adaptive reuse project in the historic Daltex building, a turn-of-the-century warehouse located at 501 Elm Street. The design aims to work with the existing building shell with an intervention that both modernizes and compliments the historic envelope. This ‘ship-in-a-bottle' strategy touches the shell lightly with a clean lined and modern design that differentiates the new from the existing.

In addition to the traditional books and documentaries sold in the original museum bookstore, this immersive retail environment offers gifts inspired by pop culture of the 60's, books, DVDs, jewelry and children's items, all inspired by President Kennedy's legacies such as the Peace Corps, Civil Rights, space exploration and more. The 34-seat Café area features a video exhibit offering highlights of the Museum's extensive historic photography and film collections, linking the space to its surroundings and its story. The Museum Store + Cafe features a unique menu for breakfast, lunch or afternoon snack, full coffee bar and free wi-fi.

Local businesses, artists and purveyors were included in all aspects of the store design and are represented in food and gift merchandise, including architects Corgan Associates, JRT Construction, retail consultant Mary Bloom, local sculptor Brad Oldham, mosaic artist Connie Chantilis and food and beverage consultants from La Duni Latin Café.

Other Retailer Excellence Awards were presented to:
Artel (Prague, Czech Republic) - International Gift Store Design/Redesign
Virtu (Chicago, IL) - Marketing Achievement
Rolling Greens (Los Angeles, CA) -Visual Merchandising
MAZE Home (Winnetka, IL) - Store Events



Molly Fiden
Director of Institutional Advancement
214-747-6660 Ext. 5588