Privacy Policy

About the Museum

Website Privacy Policy

The Sixth Floor Museum at Dealey Plaza (the "Museum") is committed to protecting your privacy. The Museum does not collect personal information unless it is provided to us by you through our official website at (the "Site" or "Website").

Sometimes the Website will request that you provide us with information. We gather and store this information along with information collected from other users of our site. Depending on the information or service you are accessing, you could be asked at various times to provide your name, email address, and/or certain other information such as your preferences for future exhibits, online information, other possible Museum services or general demographic information. On other occasions, such as when you decide to purchase items from our online store, we may request your credit card number to complete the transaction along with contact information to ensure proper delivery of the items which you have purchased. Generally, the information that we collect helps us provide more of the content, products, and services that you want when you want them.

We understand that your privacy is very important to you. This is why we believe that all visitors to our Site deserve to be informed about the types of information we collect and the manner in which we collect and disseminate it. Because the Internet is a rapidly evolving medium, we may change our privacy policy from time to time. We encourage you to return to this Privacy Policy occasionally to see if any changes have been made.

General Information

The Museum gathers general information about all users that visit our site regarding use of the Site. This general information does not reveal the user's specific identity. For instance, we may know how many users visit the "About the Museum" page today, but we do not know those users' names, addresses, telephone numbers or any other personal information. The types of general information that we do collect include the kind of operating system your computer uses, your browser type and version, your browser language, your Internet service provider, and certain "click-stream" information, such as how you use and navigate our site and the length of time which you spend at different pages and sections of the Site using the various services, information and features. We use this data and information ("General Information") to better address the user's overall experience at

Voluntary Submission of Personal Information

While using our Website, you can voluntarily register or communicate with us. Registration is entirely optional unless you submit a request using any of the online forms found on the Site, or submit a recollection to the Memory Book. If you voluntarily register or communicate with us, some of the information you submit to the Museum will be stored in a Museum database. This information includes your name, email address, mailing address, information from other specific fields such as gender, postal code, and perhaps some general demographic information ("Personal Information"). The Museum may share with unaffiliated third parties General Information and/or Personal Information in the aggregate ("Aggregated Data") such as your postal codes, gender and/or age.

Additionally, from time to time we may ask you for other information such as your interests or other general demographic information. All of these types of questions call for Personal Information which would be submitted by you on an entirely voluntary basis. We may use your email address to correspond with you (1) as necessary, about specific inquiries you make at the Site, e.g., to follow up regarding purchases you have made at our online store or in response to a request made through one of the online forms or (2) to send you information periodically concerning new features on the Site, updates of Museum information and products and services made available through the Site. If you do not wish to receive information about the Site or our products and services via email, you can choose not to by simply following the instructions on the email or by sending an email to

Children 12 and Under

Although the Website is not directed toward children under the age of 13, the Museum realizes that such children may visit and view the Website from time to time. Children under 13 are not precluded from visiting the Site provided, however, that the parent or guardian for the child must assume all responsibility for ensuring that the child's use of the Site is appropriate. While we do not specifically solicit personal information from children, it is possible that children using the Site may visit the online forms found on the Site or the "Public Areas" (defined in the Section below called "Use Website—Including Public Areas"), these portions of the Site are not intended for children age 13 or under. No one under age 13 may submit any personally identifying information at the Site.

Shopping in Our Store

You may purchase products and services from our online store whether or not you register with the Site. If you choose to make a purchase, you will be asked to supply credit card and other billing, shipping and contact information. The contact information which you supply will be used to fulfill your order, to get in touch with you should we need to regarding your order, or to notify you of special or other featured offers in our store. Your financial information will be used only to process your order and to track sales of items and will not be shared with others except for third-party providers of services to the Museum in connection with fulfilling your order. The Museum uses security measures for all online store purchase information, but cannot guaranty absolute security at all times. The Museum will use its best efforts to provide a safe and secure means of transferring this data across the Internet.

Privacy and collection of information by Third Parties

Other unaffiliated companies or organizations that place advertising on our Site and other sites which are linked to our Site may collect information about you through the use of cookies when you "click" on their advertising or content or link. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties. As the user of these sites, you should contact these advertisers or view their privacy policies.

Use of Website—Including Public Areas

You are welcome to sign the Memory Book and submit comments about your visit to the Museum and/or this Website and may view the Memory Book and use any message boards, bulletin boards, chat rooms or other public areas and communications services which may be found at this Website from time-to-time (collectively, the "Public Areas"), subject to and provided you abide by, the terms, restrictions (including the age restriction found in this policy), limitations and conditions stated in the Museum's Terms of Use. While the Museum strives to protect the privacy of personal information submitted by users at the Website which we collect and store, we cannot guarantee the security of any information you disclose online. Therefore, you must understand that in submitting any personally identifying information, particularly at the Public Areas, you do so at your own risk, without liability on our part.

Changes in Privacy Policy

The Museum may at any time modify this Privacy Policy and its Terms and Conditions for use of this Site. It is up to the user to check the Website periodically to determine if any changes have taken place and to notify us immediately if you want us to handle your Personal Information differently, due to any changes made to our privacy policy, by contacting us at: or 214-747-6660 or toll free at 888-485-4854.

We hope that this information answers any questions you may have regarding your online privacy at our Site. If you have any additional questions or input concerning our privacy policy, please contact us at: or 214-747-6660 or toll free 888-485-4854.