Press & Media

The Sixth Floor Museum Opens A Time For Greatness, New Exhibit on 1960 Kennedy Campaign

primary_verticalThe Sixth Floor Museum Opens A Time For Greatness,
New Exhibit on 1960 Kennedy Campaign
Free Exhibit Preview Monday, May 23 at Opening Lecture with Presidential Historian
David Pietrusza

DALLAS, TX – May 20, 2016 – This election year, The Sixth Floor Museum at Dealey Plaza is pleased to present A Time For Greatness: The 1960 Kennedy Campaign, a new temporary exhibit showcasing campaign memorabilia, photographs and film from the Museum’s collection about one of the closest elections in U.S. history. The exhibit will run May 21-November 13, 2016, and is included with Museum admission.

The 1960 election campaign, often considered the first modern day presidential campaign, was noted for being the first campaign to utilize the power of television, which then-Senator John F. Kennedy used to great success. It was also the first election in which all 50 states would participate. Indeed, many considered the 1960 election the dawn of a bold new decade, the moment when America would elect its first president born in the 20th century.

During the run of the exhibit, The Sixth Floor Museum will present exclusive exhibit programming, including Gallery Talks—informal 30-minute talks led by Museum curatorial staff—and educational programs. Learn more and see a full schedule at

Visitors can preview the exhibit for free at an exhibit-opening lecture with presidential historian David Pietrusza Monday, May 23 at 6:00 p.m. Pietrusza, author of 1960: LBJ vs. JFK. vs. Nixon, will join Museum curator Stephen Fagin in a discussion about the historic 1960 election and the larger-than-life personalities of its three main candidates. A reception will precede the lecture. The program is free, but seating is limited. Attendees are asked to RSVP at

Media is invited to preview the exhibit before and during the reception, between 5:00-7:00 p.m. on Monday. David Pietrusza is also available for interviews between 5:00-6:00 p.m.

ExhibitionA Time For Greatness: The 1960 Kennedy Campaign

Runs: May 21-November 13, 2016

Exhibit Hashtag: #JFK1960

Museum Hours: Monday 12 p.m. – 6 p.m.; Tuesday – Sunday 10 a.m. – 6 p.m.

Location: 411 Elm Street, Dallas, TX 75202

Admission: $16 Adult, $14 Senior, $13 Youth (children aged 5 and under are free). Exhibit included with Museum admission.

Contact: 214.747.6660 or go to

About The Sixth Floor Museum
The Sixth Floor Museum at Dealey Plaza chronicles the assassination and legacy of President John F. Kennedy; interprets the Dealey Plaza National Historic Landmark District and the John F. Kennedy Memorial Plaza; and presents contemporary culture within the context of presidential history. Located at 411 Elm Street in downtown Dallas, the Museum is open Monday 12 p.m. to 6 p.m. and Tuesday – Sunday 10 a.m. to 6 p.m. Audio guides for the permanent exhibit are included with admission and available in a variety of languages, as well as ASL. For more information, visit or call 214.747.6660. Follow the Museum on Facebook, Instagram and YouTube, and @sixthflrmuseum on Twitter.

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