Kent Barker Collection / The Sixth Floor Museum at Dealey Plaza

January 2, 1960

JFK ENTERS THE PRESIDENTIAL RACE

Senator Kennedy announces his candidacy for President of the United States.

Listen to an excerpt from the oral history interview with Jacques Lowe, the Kennedys' personal photographer for many years, by clicking "Find out more."

Image: Kennedy's presidential campaign button features his face on a background of red, white and blue stripes.

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The Power of the Magazine Cover: Yesterday, Today and Tomorrow

The Sixth Floor Museum at Dealey Plaza 411 Elm St., Dallas

Successful American leaders have always understood, respected -- and sometimes feared -- the power of the media in shaping and shifting public opinions and perceptions. For more than a hundred …

$15

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